The Surfside Group
Surf A Bigger Wave Of New Prospects, More Sales & Internet Success... With The Surfside Group!
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INTERNET TECHNOLOGY
INTERNET TECHNOLOGY |
Internet Technology Offerings
The Surfside Group (TSG) uses the most advanced Internet technologies and other solutions from throughout the world, to help organizations of all sizes to meet their highest level strategic and growth objectives. Our approach to delivering on the promise of your Internet success makes us unique among firms our size. Our network of contacts is formidable, and we have a global footprint. We are nimble, and rely extensively on the long-standing relationships our team members have developed with the most talented developers, technical teams and vendors in the world. We are proud to claim that the overall amount of high-caliber resources we have access to is unparalleled. We solve Client’s business and technology requirements quickly, correctly and cost-effectively. Clients engage TSG expecting us to know what they need, where to find it and how much to pay for it. And by tapping global markets for ideas and labor, we extend their capabilities far beyond what they otherwise could. A word on our technology sourcing and selection criteria is in order. TSG only works with products, services, vendors and teams that our project managers have either previously worked with or thoroughly evaluated prior to approving. All of the “best practices” technologies and techniques we utilize have been proven elsewhere, and either acquired, adopted or developed by TSG. In the course investigating solutions for use now, we also encountered many other fine systems and programs, which could be useful at a later date. As a result, TSG now has the ability to deliver highly custom Internet, web site and other technology solutions from a global market for “add-ons”. Our Internet Marketing Platform (IMP) consists of four carefully selected categories of “cutting-edge” technologies and components, which are essentials for Internet effectiveness. The platform was built to bring mastery of the Internet within reach of our Clients. Since “mastery of the Internet” will certainly mean different things to different people, allow us to elaborate. Whether the goal is selling more on-line or increasing web site visibility & traffic or communicating to the masses or generating more leads, our platform is intentionally broad enough, capability-wise, to get the job done. In short, we’ve incorporated technologies which allow us to become Client’s catalyst and springboard to Internet success. Here is a brief overview and explanation of the platform, with the help of a simple analogy. A table has four legs in order to support the weight or load placed upon it. Our platform has four key elements (think of them as legs), and it has been designed to support our ability to perform on the Internet and produce business results across a very broad set of prospective products, services, industries & needs. Leg #1 - If you build it... - Build what? An effective web site. Clearly, if the Internet is the new frontier for selling more, marketing better, generating leads and much more, then web sites are its general stores! To successfully blaze trails, you MUST have a web presence that functions correctly in every regard. This includes both the customer-facing pages and EVERYTHING behind them that customers don’t see. That’s why our approach to web sites is holistic. An engagement with TSG is ongoing, and focuses on Web Site Optimization or “WSO”. In other words, the more optimal your web site is, over time, the better it will perform to meet your objectives. No web site is perfect. And just when you think you’ve nailed it, technology advances. To us, your web site is a work in progress, and you rely on us to make your Internet store the best it can be for you at any given time. From overall site and page optimization to help you place high on search engines, to the feature / functionality available for use now, to emerging concepts for the future, we have you covered. That’s what you pay us for! Leg #2 - Who will come? - Customers are the currency of your success. Do you obsess over them? We do! Whether your end-consumer is an individual or a business, marketing on the Internet is about the consumers you have access to, what you know about them, and providing them with better value than your competitors. It’s a courtship process. You start with the universe of Suspects your offer will play to. Getting their favorable attention is the point at which they’ve become your Prospect. To win, and do so consistently, you must convert them into your valued Customers. At each stage, consumer data and database technology comes into play. Tapping into the TSG approach affords Clients access to all of the largest sources of data in the world, and the means to capture it and cultivate it and make it work for your organization. We specialize in building “marketplace databases” & Suspect, Prospect and Customer lists, and have been doing so for over 10 years. We are using our experience and expertise to build the most innovative, most accurate and most valuable Internet marketing database in the world! TSG will work with your company, to build a database that accurately reflects your goals too! Leg #3 - How will they find us? - TSG has developed its own comrehensive Search Engine Placement & Maintenance or “SEPM” methodology to increase the traffic to and raise the visibility of Client web sites. SEPM is an extremely thorough set of “best practices” that we’ve researched, adopted and embraced, in order to maximize the “score” of your web site, based on the algorithms search engines use to rate it. Your position with Google or Yahoo is a function of:
Success in this area is complicated and labor intensive. TSG’s off-shore labor model, allows Clients to improve the ranking of their web site and compete with companies spending more to out-rank them. Either you match their expenditure and level of effort, or they out-place you. It’s just about that simple. So, if your team or vendor is not producing acceptable results, it might be time you took a closer look at your division of labor. As a simple example of this premise, let’s look at what $100,000 buys you in the United States versus off-shore. In the US we will use a sample labor rate of $25 per hour. Off-shore we will apply a labor rate of $20 per day. In the US scenario, a day of labor costs $200 per day, and your budget pays for 500 days of effort... or almost two full time people. Whereas off-shore, you get 5000 days of effort. It’s labor-intensive work. Which would you prefer? Less than two full-time people? Or a team of almost 20. Isn’t it time you contracted with TSG, and let us use every (legitimate) trick in our playbook to improve your performance here! Leg #4 - How will we find them? - The complexities of having consumers find you, has made it all the more IMPERATIVE that you be able to find them. This is accomplished through Email Marketing or “EMM”. Effectively reaching out to the your marketplace via email is the a) least understood b) most under-utilized and c) cost-effective ways for Clients to level the playing field. TSG has developed a comprehensive three-phase approach go outbound into the marketplace and find Prospects and Customers for your product, service or offer. In explaining this process (below), we hope to address some of the misconceptions we’ve encountered:
Getting your emailing lists to their highest level of refinement, growing the size of your lists (your prospect and customer databases, in actuality! – see Leg 2 above) and taking your email marketing efforts through our proprietary three phased approach will produce dramatic revenue results! Did you know that savvy Internet marketers can predict how much revenue they will generate on average, every time they send an offer out to a given list? Grow your list... increase your revenue! For more information on technology and consulting offerings from The Surfside Group, please contact: Matt Foley at 404-261-3349 or Suzanne Foley at 404-240-0664 |
