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Larger Market Databases

Building Larger Marketing Databases

Companies build web sites to create more product & service sales, generate new subscriptions & memberships, and capture leads for their sales folks. If your on-line efforts aren’t yielding exceptional results, when it comes to the size of your marketing database, size does matter!

Savvy Internet marketers know how much and what type of results they will produce on average, every time they send a newsletter or sales offer to their list of customers and prospects! They also know that doubling the size of their marketing list means roughly doubling their revenue and profits, too. Towards this end, they are continuously growing the size of their lists.

A cornerstone of The Surfside Group (TSG) Internet Marketing Platform is providing our Clients with similar abilities, by finding new customers and prospects for them and adding to their marketing lists.

What if you could dramatically increase the size of the audience that receives your information? What if there was a way to grow your marketing database by combining three advanced email technologies. Sound interesting? TSG has a solution to get you there. Here’s how we do it:

Phase 1 - High Volume Prospecting - In this initial phase, the objective is to identify the people who have interest in your product or service. Those with interest will take action in order to learn more about you, and become a prospective customer. By separating themselves from other recipients who had no interest, this group is ‘opting in’ to your general proposition. They will advance to your web site to learn more about what’s offered, and will receive information via email to better inform and educate them on the value you offer. They can ‘opt-out’ at any time, and some will. But for now, you have further opportunity to convert them to customers!
Phase 2 - Confirming YOUR Audience - Once initial interest has been expressed, we want to persuade the recipient to take further action and identify themselves as belonging to the audience you want to capture. To do this, our system sends out a series of brief messages at pre-specified intervals, that highlight the features, benefits and other relevant details of your product or service. Typically, there are two different transactions that are desirable here. Either the recipient signs up to your newsletter or generates a sales lead (a new Prospect!), or the recipient makes their initial purchase of your product or service (a new Customer!). In each instance, the recipient is now a “double opt-in”, and can be further cultivated over time.
Phase 3 - Ongoing Marketing & Selling - Through their actions, the recipient has become either a qualified Prospect or a Customer, and a member of your audience! And they have sufficient interest in your company and offerings to receive regular marketing correspondence. This group will now be looking out for your communications! And you will have numerous opportunities to deliver value, retain their interest and continue to make the most of this newfound relationship. In this phase, “newsletter” type messaging and weekly or monthly sales offers and announcements are commonplace. The objective is to either close the initial sale you have been presenting or up-sell and cross-sell the recipient towards other offerings.

We understand that many companies previously attempting to incorporate emailing technology into their strategies have met with difficulties and disappointments. In most cases, this is the direct result of either unrealistically high & improperly set expectations on the part of the Company; or a vendor that lacked the technology, resources and sophistication to deliver results. To demonstrate how The Surfside Group approach is different, we will tell you the following right up front:

We do not claim that email marketing is a “be all, end all” or a strategy unto itself. It is just one aspect of a sound overall Internet strategy. And we’ll help you with the other components too!
All of the “so-called” email marketing solutions available in the marketplace require that you only use your own “opt-in” email lists on their systems. And if you don’t arrive with a substantial list in hand, these providers offer little advice or assistance on how to build one. That is where we come in. The Surfside Group solution builds the large, high-caliber, opt-in lists needed for successful email marketing results!
If you don’t have suitable lists to get started on our three phase solution, we can build the cost of obtaining it into your program.
Results take time. To succeed, you must work your way through all three stages of our program... from identifying general interest (volume prospecting)... to confirming your audience through specific recipient actions (increasing YOUR list of Customers and Prospects)... to your regular communications with NEW Prospects & Customers that are expecting to hear from you (ongoing Marketing & Selling).
It takes at least 15 days for campaigns to gather enough momentum to produce any results. Revenue from transactions & sales lead submittals should increase beyond 30 days.

Let us know what questions you have about The Surfside Group, and ways we can help you achieve exceptional Internet Marketing results!

Limited-Time Partnering Opportunities

All technologies and methodologies incorporated into The Surfside Group Internet Marketing Platform are proven technologies that we've acquired rights to or embraced as best practices. We are seeking partners to accompany us as we validate these technologies for the first time under TSG’s roof. Strong candidates for this vital internal proof of concept will become the references and success stories that fuel our platform's launch, in return for inexpensive / discounted ways to meet their growth objectives.

For our Marketing Database Building offerings, we are offering the following “beta” opportunity for up to 10 new TSG business partners:

        Messages Sent            Price/Month    Set-Up Fee    Buy Data    # of Months

    25 million per month           $1000         $1000         $2500       6 minimum
    50 million per month           $2000         $1250         $5000       6 minimum
    100 million per month           $3000         $1500         $7500       6 minimum

The special pricing shown above is only available for a limited time. Not all companies (based on their business model, industry, products/services & other criteria) will meet our qualifications to participate.

For more information on technology and consulting offerings from The Surfside Group, please contact:

Matt Foley at 404-261-3349
or
Suzanne Foley at 404-240-0664

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